Johnnie Walker Blue Label Elusive Umami Blended Scotch Whisky

Discover Johnnie Walker Blue Label Elusive Umami - a limited-edition Blended Scotch Whisky that embraces the world of taste in a pioneering expression from Blue Label. Inspired by Umami, one of the world’s most hard-to-define and alluring profiles, Master Blender Emma Walker and world-renowned Chef Kei Kobayashi have joined forces and years of expertise to create this exquisite Blended Scotch Whisky. Selected casks from inland and coastal distilleries are hand-picked at the height of their maturation for their unique umami profile - only one in 25,000 casks succeeds in bringing this elusive character to life. Experience a beautifully balanced Scotch of sweet and savory flavors, with notes of blood oranges and red berries, a touch of smoked meat, and warming salt and pepper with a long, sweet fruit finish. Best served ice cold with caviar to unlock the full depth of this unique sensory experience. Includes one 86 proof 750 mL bottle of Johnnie Walker Blue Label Elusive Umami. Please drink responsibly.

The year was 1819 and John Walker’s father had just died. Within the year, the family farm had been sold and the money used to set him up with his own grocer’s shop in the thriving local town of Kilmarnock. John had a natural gift for business. He also had a genius for whisky. In those days, most grocers stocked a line of single malts, but they were never all that consistent. This wasn’t good enough for John, who started blending them together, so his whisky tasted just as good every time. When John finally passed away after a full and prosperous life in 1857, he left his son, Alexander, with a very healthy business. In 1867, he launched Johnnie Walker’s first commercial blend and called it ‘Old Highland Whisky’. Soon afterward, Alexander began using the famous square bottle to reduce breakages and made sure much more of his whisky arrived intact at its destination. He also added the distinctive label, slanted at precisely 20 degrees, to make it stand out even further from the crowd. In 1889, it was Alexander’s turn to pass on the Walker name, leaving the company to his sons, Alexander II and George - the former a master blender and the latter a master businessman. By 1920, Johnnie Walker whisky was in 120 countries. Today, Johnnie Walker is the biggest whisky brand in the world and its slogan has been adopted and embraced everywhere, as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism, and as the best piece of advice you’re ever likely to hear.