White Claw
White Claw is a brand of hard seltzer produced by Mark Anthony Brands, the same company behind Mike's Hard Lemonade. Launched in 2016, White Claw quickly became one of the defining products of the hard seltzer boom in the United States, growing into a cultural phenomenon by 2019.
Made with a blend of seltzer water, a gluten-free alcohol base, and fruit flavor, White Claw is known for being light, crisp, and low in calories relative to many beers and cocktails. It is a popular choice for casual gatherings, warm-weather occasions, and drinkers looking for a refreshing, lower-calorie option.
White Claw is a brand of hard seltzer produced by Mark Anthony Brands, the same company behind Mike's Hard Lemonade.
Read more about White Claw
White Claw is a brand of hard seltzer produced by Mark Anthony Brands, the same company behind Mike's Hard Lemonade. Launched in 2016, White Claw quickly became one of the defining products of the hard seltzer boom in the United States, growing into a cultural phenomenon by 2019.
Made with a blend of seltzer water, a gluten-free alcohol base, and fruit flavor, White Claw is known for being light, crisp, and low in calories relative to many beers and cocktails. It is a popular choice for casual gatherings, warm-weather occasions, and drinkers looking for a refreshing, lower-calorie option.
Background and Rise of White Claw
White Claw Hard Seltzer was introduced in 2016 by Mark Anthony Brands, a company with a long history in flavored malt and alcohol beverages. The brand entered a market that was still small at the time, but its timing coincided with growing consumer demand for lighter, lower-sugar alcoholic drinks.
By the summer of 2019, White Claw had become a genuine cultural touchstone, driving a surge in hard seltzer sales across the country and inspiring widespread social media attention. Its popularity helped establish hard seltzer as a distinct and enduring category within the broader beverage market.
The brand's success prompted numerous competitors to launch their own seltzers, but White Claw has remained one of the category leaders, consistently among the top-selling hard seltzer brands in the U.S.
House Style and Range
White Claw is built around a clean, effervescent profile. The standard hard seltzer line typically contains around 5% alcohol by volume, roughly 100 calories per 12-ounce can, and a small amount of carbohydrates, positioning it as a lighter alternative to many beers and mixed drinks.
The core range spans a variety of fruit flavors such as Black Cherry, Mango, Watermelon, Raspberry, Natural Lime, and others, frequently sold in variety packs that bundle several flavors together. Over time the brand has expanded with additional lines, including higher-ABV and specialty offerings.
Because flavor availability and product lines can change with seasons and market releases, the specific expressions in stock may vary. Variety packs remain among the most popular formats for those who want to sample the range.
Buying and Serving White Claw
White Claw is best served well chilled, straight from the can or poured over ice. Its light, carbonated character makes it a natural fit for outdoor events, parties, and casual settings where an easy-drinking, refreshing beverage is preferred.
When buying, consider whether you want a single-flavor pack or a variety pack. Variety packs are ideal for groups or for anyone unsure which flavor they prefer, while single-flavor packs suit those who already have a favorite.
Store cans in a cool place and refrigerate before serving for the best experience. As with all alcoholic beverages, check that shipping is available to your state at checkout.