The Kraken
The Kraken is a premium spiced rum named after the legendary sea monster of Scandinavian folklore, a giant tentacled creature said to lurk in the deep ocean. Bottled at a robust 94 proof (47% ABV), it is known for its notably dark, near-black color and bold, spice-forward flavor profile that has made it a popular choice for cocktails and mixed drinks.
The brand's distinctive presentation reinforces its nautical theme, with a Victorian-style bottle designed to resemble an old rum vessel, complete with twin handle loops and a striking illustration of the Kraken attacking a ship. It has become a widely available and recognizable spiced rum in the U.S. market.
The Kraken is a premium spiced rum named after the legendary sea monster of Scandinavian folklore, a giant tentacled creature said to lurk in the deep ocean.
Read more about The Kraken
The Kraken is a premium spiced rum named after the legendary sea monster of Scandinavian folklore, a giant tentacled creature said to lurk in the deep ocean. Bottled at a robust 94 proof (47% ABV), it is known for its notably dark, near-black color and bold, spice-forward flavor profile that has made it a popular choice for cocktails and mixed drinks.
The brand's distinctive presentation reinforces its nautical theme, with a Victorian-style bottle designed to resemble an old rum vessel, complete with twin handle loops and a striking illustration of the Kraken attacking a ship. It has become a widely available and recognizable spiced rum in the U.S. market.
Background and Brand Identity
The Kraken Black Spiced Rum is produced from Caribbean rum and blended with a proprietary mix of spices. The rum is aged before blending and is known for its rich, dark appearance, which comes in part from the addition of molasses and spices that give it a deeper color than most standard spiced rums.
The brand leans heavily into its maritime myth-based identity. The name references the Kraken sea monster, and marketing has long played on the theme of a beast so mysterious and powerful that it earned its own rum. The vintage-style bottle, complete with rope-like handles, was designed to evoke shipwrecks and seafaring lore.
The Kraken is owned by Proximo Spirits, which distributes a broad portfolio of spirits in the United States and internationally. Its wide distribution has helped make it one of the more prominent spiced rum brands available at retail.
Flavor Profile and How to Serve It
The Kraken is characterized by pronounced notes of cinnamon, clove, ginger, and vanilla, layered over caramel and molasses sweetness. Its higher-than-average proof gives it more intensity than many competing spiced rums, allowing the spice character to carry through in cocktails without being overwhelmed by mixers.
It is a versatile mixing rum. Classic serves include the Kraken and cola, the 'Black Ship' (Kraken with ginger beer and lime), and various tropical and tiki-style cocktails. The rum's dark color and bold spice make it well suited to drinks where a rum-forward flavor is desired.
For those who prefer it neat or on the rocks, the Kraken delivers a warming, spice-heavy sipping experience, though it is most commonly enjoyed in mixed drinks given its assertive flavor and proof.
Buying and What to Expect
The Kraken is most commonly sold as the flagship Black Spiced Rum at 94 proof, typically available in 750ml and 1.75L formats, with smaller travel and mini sizes sometimes offered. The brand has also released variations over the years, including different proof expressions and limited or flavored offerings.
As a widely distributed brand, the Kraken is generally offered at an accessible, mid-range price point, making it a popular choice for both everyday mixing and stocking a home bar. Its recognizable bottle also makes it a common gift option.
When buying, check the label for the specific expression and ABV, as availability of variations can differ by market. The standard 94-proof Black Spiced Rum remains the core product and the one most shoppers are seeking.