Skinnygirl
Skinnygirl is a lifestyle beverage brand founded by television personality and entrepreneur Bethenny Frankel, known for its focus on lower-calorie, ready-to-drink cocktails and spirits. The brand rose to prominence with its Skinnygirl Margarita, a pre-mixed cocktail marketed as a lighter alternative to traditional bar-made versions.
The Skinnygirl range spans ready-to-drink cocktails, flavored vodkas, and wines, all built around the concept of convenient, calorie-conscious drinking. These products are widely distributed across the United States and appeal to shoppers looking for approachable, easy-serve options.
Skinnygirl is a lifestyle beverage brand founded by television personality and entrepreneur Bethenny Frankel, known for its focus on lower-calorie, ready-to-drink cocktails and spirits.
Read more about Skinnygirl
Skinnygirl is a lifestyle beverage brand founded by television personality and entrepreneur Bethenny Frankel, known for its focus on lower-calorie, ready-to-drink cocktails and spirits. The brand rose to prominence with its Skinnygirl Margarita, a pre-mixed cocktail marketed as a lighter alternative to traditional bar-made versions.
The Skinnygirl range spans ready-to-drink cocktails, flavored vodkas, and wines, all built around the concept of convenient, calorie-conscious drinking. These products are widely distributed across the United States and appeal to shoppers looking for approachable, easy-serve options.
Brand Background
Skinnygirl began with the Skinnygirl Margarita, a bottled cocktail created by Bethenny Frankel and positioned as a low-calorie option compared with heavier, sugar-laden mixed drinks. The concept centered on offering pre-made cocktails that could be poured over ice without additional preparation.
The brand's early success led to its acquisition by Beam (later Beam Suntory), which expanded distribution and broadened the product lineup. Over time, Skinnygirl grew from a single margarita into a portfolio spanning multiple beverage categories.
The name and marketing emphasize a lifestyle-oriented approach, targeting consumers who want cocktails that fit into calorie-conscious routines while remaining convenient to serve.
House Style and Range
The Skinnygirl portfolio is best known for its ready-to-drink cocktails, including margarita and other cocktail styles, designed to be served chilled or over ice straight from the bottle. These emphasize a lighter, less sweet profile than many conventional pre-mixed drinks.
The brand also offers flavored vodkas and wines, extending the low-calorie positioning across different occasions. Flavors and offerings can vary by market and change over time as the lineup is updated.
Because Skinnygirl products are formulated for convenience, they are typically enjoyed with minimal effort — simply chill, pour, and serve. Availability of specific expressions may differ depending on region and season.
Buying and Serving
When shopping the Skinnygirl collection, consider the category you're after — ready-to-drink cocktails, vodka, or wine — as each suits different occasions. Ready-to-drink options are ideal for gatherings where easy serving is a priority.
For best results, chill Skinnygirl cocktails thoroughly before serving and pour over fresh ice. A citrus garnish such as a lime wedge can enhance margarita-style offerings.
Store bottles in a cool place and refrigerate after opening if noted on the label. Check the product page for current ABV, bottle size, and ingredient details, as formulations can vary by product.