Rebel
Rebel is a Kentucky straight bourbon whiskey line produced by Lux Row Distillers in Bardstown, Kentucky. Formerly known as Rebel Yell, the brand was rebranded to simply "Rebel" in recent years and is recognized as a wheated bourbon, meaning wheat replaces rye as the secondary grain in the mash bill alongside corn and malted barley.
As a wheated bourbon, Rebel is typically softer and smoother on the palate than rye-forward bourbons, making it approachable for both newcomers and seasoned drinkers. The range spans an affordable everyday expression to higher-proof and single barrel offerings, giving whiskey fans several ways to explore the wheated style. Browse our Rebel selection and get it shipped to your door where available.
Rebel is a Kentucky straight bourbon whiskey line produced by Lux Row Distillers in Bardstown, Kentucky.
Read more about Rebel
Rebel is a Kentucky straight bourbon whiskey line produced by Lux Row Distillers in Bardstown, Kentucky. Formerly known as Rebel Yell, the brand was rebranded to simply "Rebel" in recent years and is recognized as a wheated bourbon, meaning wheat replaces rye as the secondary grain in the mash bill alongside corn and malted barley.
As a wheated bourbon, Rebel is typically softer and smoother on the palate than rye-forward bourbons, making it approachable for both newcomers and seasoned drinkers. The range spans an affordable everyday expression to higher-proof and single barrel offerings, giving whiskey fans several ways to explore the wheated style. Browse our Rebel selection and get it shipped to your door where available.
Brand Background and History
Rebel traces its roots to a wheated bourbon recipe with a long history in American whiskey. The brand was long marketed under the Rebel Yell name before being simplified to "Rebel" during a modern rebranding, part of an effort to update its image while keeping the wheated mash bill at its core.
Today Rebel is produced by Lux Row Distillers, the Bardstown, Kentucky distillery owned by Luxco (now part of MGP/Penelope's parent company Luxco). Lux Row focuses on bourbon production and is home to several of Luxco's whiskey brands, distilling and aging its bourbons in Kentucky in accordance with the legal requirements for straight bourbon whiskey.
House Style and Production
Rebel is a wheated bourbon, distinguishing it from the more common rye-recipe bourbons. Substituting wheat for rye as the flavoring grain generally produces a bourbon that is gentle, mellow, and slightly sweet, with softer notes rather than the peppery spice associated with rye.
Like all bourbon, Rebel is made from a mash of at least 51% corn, distilled to no more than 160 proof, and aged in new charred oak barrels. Straight bourbon designation requires a minimum of two years aging. Expect flavor profiles built around caramel, vanilla, toasted oak, and soft baking-spice character typical of the wheated house style.
The Range and What to Expect
The core Rebel bourbon is an accessible, value-priced expression well suited to mixing in cocktails or sipping over ice. It serves as the everyday entry point to the brand's wheated profile.
The lineup has also included higher-proof and single barrel offerings for those seeking more intensity and character. Higher-proof versions deliver a bolder, richer experience, while single barrel bottlings showcase barrel-to-barrel variation. Availability of specific expressions varies by market and release, so selection on our site may change over time.
When shopping, consider what you plan to do with the bottle: the standard Rebel is a dependable, budget-friendly choice for cocktails, while premium expressions reward neat or on-the-rocks sipping.