New Amsterdam
New Amsterdam is a popular American spirits brand best known for its affordable vodka and gin, produced by E. & J. Gallo Winery, one of the largest privately held wine and spirits companies in the United States. The brand launched in the early 2010s and quickly gained traction for offering accessible, value-priced spirits aimed at a broad audience of casual drinkers and cocktail enthusiasts.
The lineup centers on a clean, smooth vodka available in a wide range of flavors, along with an 80-proof gin. New Amsterdam is positioned as an everyday, mixable spirit brand, making it a common choice for parties, cocktails, and budget-conscious buyers who still want a reliable, consistent product.
New Amsterdam is a popular American spirits brand best known for its affordable vodka and gin, produced by E.
Read more about New Amsterdam
New Amsterdam is a popular American spirits brand best known for its affordable vodka and gin, produced by E. & J. Gallo Winery, one of the largest privately held wine and spirits companies in the United States. The brand launched in the early 2010s and quickly gained traction for offering accessible, value-priced spirits aimed at a broad audience of casual drinkers and cocktail enthusiasts.
The lineup centers on a clean, smooth vodka available in a wide range of flavors, along with an 80-proof gin. New Amsterdam is positioned as an everyday, mixable spirit brand, making it a common choice for parties, cocktails, and budget-conscious buyers who still want a reliable, consistent product.
Brand Background and Producer
New Amsterdam is owned and produced by E. & J. Gallo Winery, the California-based company founded by brothers Ernest and Julio Gallo in 1933. Gallo built the brand as part of its expansion into the distilled spirits market, leveraging large-scale production and national distribution to make the products widely available.
The name references New Amsterdam, the original Dutch settlement that would later become New York City — a nod that ties the brand to American heritage while also referencing the historical association between the Netherlands and gin (genever). The brand has been heavily marketed toward younger legal-age consumers and the value segment of the spirits category.
House Style and Range
New Amsterdam Vodka is distilled multiple times and filtered for a smooth, neutral profile designed to mix easily and go down cleanly. The unflavored vodka is bottled at 80 proof (40% ABV) and serves as the base for an extensive flavored lineup.
The brand is especially known for its broad flavor range, which has included options such as Peach, Pineapple, Mango, Coconut, Raspberry, Watermelon, Red Berry, Citron, Apple, and Gimme S'mores, among others. These flavored expressions are geared toward sweet, easy-drinking cocktails and shots.
New Amsterdam Gin offers a lighter, more approachable take on the category, with citrus-forward botanicals rather than an intensely juniper-heavy London Dry profile. This makes it a flexible choice for gin and tonics and mixed drinks for those who prefer a softer gin character.
Buying and Serving Tips
New Amsterdam is a value-priced brand, typically sold at lower price points than premium spirits, which makes it a practical choice for stocking a home bar, mixing large-batch cocktails, or serving at gatherings. Bottles are commonly available in standard 750ml sizes as well as larger 1L and 1.75L formats.
The unflavored vodka works well in classic mixed drinks like vodka sodas, screwdrivers, Bloody Marys, and martinis, while the flavored expressions shine in sweeter cocktails, punches, and shots. The gin pairs naturally with tonic, citrus, and light mixers.
For best results, store bottles upright in a cool, dark place and serve chilled or over ice. When shopping, check the specific expression and proof, as flavored vodkas may vary slightly and the range of available flavors can change over time.