Martini & Rossi
Martini & Rossi is one of the world's most recognized vermouth producers, originating in Turin, Italy — a city long considered the birthplace of Italian vermouth. The brand is best known for its aromatized, fortified wines, most notably its classic red (rosso), extra dry, and bianco vermouths, which have become staples of cocktail bars worldwide.
The company also produces a well-known line of Italian sparkling wines, including its popular Asti and Prosecco offerings. Widely available and reasonably priced, Martini & Rossi products are foundational ingredients for countless classic cocktails and are enjoyed both as mixers and as aperitifs on their own.
Martini & Rossi is one of the world's most recognized vermouth producers, originating in Turin, Italy — a city long considered the birthplace of Italian vermouth.
Read more about Martini & Rossi
Martini & Rossi is one of the world's most recognized vermouth producers, originating in Turin, Italy — a city long considered the birthplace of Italian vermouth. The brand is best known for its aromatized, fortified wines, most notably its classic red (rosso), extra dry, and bianco vermouths, which have become staples of cocktail bars worldwide.
The company also produces a well-known line of Italian sparkling wines, including its popular Asti and Prosecco offerings. Widely available and reasonably priced, Martini & Rossi products are foundational ingredients for countless classic cocktails and are enjoyed both as mixers and as aperitifs on their own.
History and Heritage
Martini & Rossi traces its roots to Turin in the Piedmont region of northern Italy, an area with a deep tradition of vermouth production. The company grew from a 19th-century Turinese wine and vermouth business and adopted the Martini & Rossi name after the involvement of key figures including Alessandro Martini and Luigi Rossi.
Vermouth from Turin became internationally famous in the late 19th and early 20th centuries, and Martini & Rossi expanded its reach through exports, becoming a globally distributed brand. Today it is part of the Bacardi portfolio and remains one of the best-known vermouth and sparkling wine names in the world.
The distinctive Martini logo and its long association with aperitif culture have made it a familiar sight in bars, restaurants, and homes across many countries.
House Style and Production
Vermouth is an aromatized, fortified wine flavored with botanicals — herbs, roots, barks, and spices — with the exact recipe varying by expression. Wormwood is a traditional defining botanical of vermouth, and each producer's blend of aromatics gives the product its signature character.
Martini & Rossi's core range spans the classic styles: a sweet red vermouth (rosso) with a rich, herbal, slightly bitter profile; an extra dry vermouth that is lighter and crisper, ideal for martinis; and a bianco, which is sweeter and floral. These are built around a wine base that is fortified and infused with proprietary botanical blends.
In addition to vermouth, Martini & Rossi produces sparkling wines such as Asti, a sweet, aromatic sparkling wine made from Moscato grapes, and Prosecco. The brand has also expanded into non-alcoholic and aperitif-style products in various markets.
What to Expect and How to Buy
When shopping this collection, consider how you plan to use the product. For classic cocktails like the Negroni, Manhattan, or Americano, the Rosso is the traditional choice; for a dry martini, reach for the Extra Dry; and for spritzes or sipping over ice, the Bianco or a sparkling wine works well.
Vermouth is a fortified wine and should be refrigerated after opening, where it will keep its freshness for several weeks — it is best consumed within a month or two rather than stored indefinitely like a spirit. Buying smaller bottles can help ensure you use it while it's still fresh.
Martini & Rossi products are generally affordable and widely available, making them an accessible entry point for home bartenders. We ship nationwide, so you can stock your bar cart with vermouth for cocktails and sparkling wine for celebrations in a single order.