Lunazul
Lunazul is a 100% blue Weber agave tequila produced in the Los Altos (Highlands) region of Jalisco, Mexico. The brand is crafted at Tierra de Agaves distillery and is associated with the Beckmann family, whose ties to Mexican tequila production stretch back generations, and today Lunazul is part of the Heaven Hill Brands portfolio.
Positioned as an accessible, everyday tequila, Lunazul emphasizes agave-forward flavor at an approachable price point. The core range spans Blanco, Reposado, and Añejo expressions, giving drinkers options for sipping, mixing, and cocktails alike.
Lunazul is a 100% blue Weber agave tequila produced in the Los Altos (Highlands) region of Jalisco, Mexico.
Read more about Lunazul
Lunazul is a 100% blue Weber agave tequila produced in the Los Altos (Highlands) region of Jalisco, Mexico. The brand is crafted at Tierra de Agaves distillery and is associated with the Beckmann family, whose ties to Mexican tequila production stretch back generations, and today Lunazul is part of the Heaven Hill Brands portfolio.
Positioned as an accessible, everyday tequila, Lunazul emphasizes agave-forward flavor at an approachable price point. The core range spans Blanco, Reposado, and Añejo expressions, giving drinkers options for sipping, mixing, and cocktails alike.
Origin and Production
Lunazul is distilled in the highlands of Jalisco, a region prized for its red, iron-rich soil and higher elevation, which is often credited with producing agave that yields sweeter, fruitier tequila. The brand uses 100% blue Weber agave, meaning it contains no added sugars from other sources, a distinction that separates 100% agave tequilas from mixto styles.
As with traditional tequila, the agave piñas are harvested, cooked to convert their starches into fermentable sugars, milled to extract the juices, fermented, and then distilled. The aged expressions rest in oak barrels, which impart color and layers of vanilla, caramel, and spice depending on the length of maturation.
Tequila's designation is legally protected, and it can only be produced in specific Mexican states, primarily Jalisco. Lunazul's production within this appellation ensures it meets the standards established for authentic tequila.
The Range and House Style
The Lunazul Blanco (also known as Silver) is unaged and bottled shortly after distillation, showcasing bright, crisp agave character with notes of citrus and pepper. It's a versatile choice for margaritas, palomas, and other tequila cocktails where clean agave flavor is desired.
The Reposado is rested in oak barrels, which softens the spirit and introduces gentle notes of vanilla, caramel, and light spice while retaining agave freshness. It bridges the gap between the vibrancy of a Blanco and the depth of aged tequila, making it popular both for sipping and for cocktails.
The Añejo is aged longer in oak, developing a richer, rounder profile with deeper caramel, toasted oak, and warm spice. Lunazul has also released additional expressions over the years, including primero (double-aged) and El Humoso styles, expanding the lineup for those seeking more variety.
Buying and Serving Tips
Lunazul is widely regarded as a strong value tequila, offering 100% agave quality at a budget-friendly price, which makes it a practical choice for stocking a home bar or preparing cocktails in volume. When choosing between expressions, consider the Blanco for mixing, the Reposado for versatility, and the Añejo for slower, neat sipping.
Serve the Blanco chilled or over ice in cocktails, and consider a rocks glass for the Reposado and Añejo if you'd like to appreciate their oak-driven complexity. A splash of water can open up the aromatics of the aged bottlings.
We ship Lunazul nationwide where permitted. Check the individual product listings for the expressions currently in stock, along with size and bottle details, before adding to your cart.

