Gin Lane 1751

Gin Lane 1751 is a British gin brand that draws its inspiration from the Victorian era of London gin distilling. The name references William Hogarth's famous 1751 engraving 'Gin Lane,' a work that depicted the height of London's so-called 'gin craze,' and the collection sets out to recreate the bolder, spirit-forward style of gin popular during the 19th century.

The range is produced in partnership with distillers rooted in traditional English techniques, aiming to capture what a Victorian London Dry gin would have tasted like. Expect classic juniper-led profiles alongside historically inspired expressions such as Old Tom styles, which offer a slightly sweeter, rounder character than modern dry gins.

Gin Lane 1751 is a British gin brand that draws its inspiration from the Victorian era of London gin distilling.

Read more about Gin Lane 1751

Gin Lane 1751 is a British gin brand that draws its inspiration from the Victorian era of London gin distilling. The name references William Hogarth's famous 1751 engraving 'Gin Lane,' a work that depicted the height of London's so-called 'gin craze,' and the collection sets out to recreate the bolder, spirit-forward style of gin popular during the 19th century.

The range is produced in partnership with distillers rooted in traditional English techniques, aiming to capture what a Victorian London Dry gin would have tasted like. Expect classic juniper-led profiles alongside historically inspired expressions such as Old Tom styles, which offer a slightly sweeter, rounder character than modern dry gins.

4 products

Gin Lane 1751 London Dry Gin 750 ml
Gin Lane 1751750 ml

Gin Lane 1751 London Dry Gin

$31.99
Gin Lane 1751 Violet 750 ml
Gin Lane 1751750 ml

Gin Lane 1751 Violet

$35.99
Gin Lane 1751 Old Tom Gin 750 ml
Gin Lane 1751750 ml

Gin Lane 1751 Old Tom Gin

$31.99
Gin Lane 1751 Victoria Pink Gin 750 ml
Gin Lane 1751750 ml

Gin Lane 1751 Victoria Pink Gin

$35.99

Brand Background and Inspiration

Gin Lane 1751 takes its identity from a specific moment in British history: the 18th-century gin craze in London and the more refined distilling traditions that followed in the Victorian period. The brand positions itself as a revival of these older styles, emphasizing recipes and flavor profiles that reflect how gin was enjoyed before the ultra-crisp contemporary dry style became dominant.

The collection is designed with cocktail heritage in mind, referencing the classic drinks and serves of the 1800s. Rather than chasing trends, the brand focuses on juniper-forward, botanical-rich gins meant to perform well in traditional recipes such as the Martini, Gin & Tonic, and Old Tom-based cocktails.

Style and What to Expect

The London Dry expressions in this range are typically built around a robust juniper backbone supported by classic botanicals such as coriander, citrus peel, and angelica. These gins lean toward the traditional end of the spectrum, offering the pine-forward, aromatic character that defines the classic London style.

Old Tom styles within the collection provide a contrast, with a touch of added sweetness and a rounder mouthfeel that reflect how gin was often softened in the 19th century to balance the harsher spirits of the era. This makes the Old Tom an ideal choice for period-accurate cocktails like the Tom Collins and Martinez.

Botanical-focused and flavored variations may also appear in the range, incorporating ingredients that add complexity while remaining true to the brand's historical, spirit-forward ethos. Across the lineup, the emphasis is on craftsmanship and authenticity rather than novelty.

Buying and Serving Tips

When choosing from the Gin Lane 1751 collection, consider how you intend to use the gin. A traditional London Dry expression is a versatile all-rounder for a crisp Gin & Tonic or a dry Martini, while an Old Tom is better suited to slightly sweeter classic cocktails where its rounder profile shines.

For serving, pour over plenty of ice and pair a London Dry with a quality tonic and a citrus garnish to highlight the juniper and botanicals. Old Tom styles reward experimentation in vintage cocktail recipes, where their softer sweetness helps recreate authentic 19th-century flavors.

We ship nationwide, so you can explore the range and stock your home bar with both classic and historically inspired styles. Store bottles upright in a cool, dark place away from direct sunlight to preserve their character.

Frequently asked questions

What makes Gin Lane 1751 different from modern gins?
Gin Lane 1751 focuses on recreating traditional Victorian-era gin styles, emphasizing bold, juniper-forward profiles and historically inspired expressions such as Old Tom. This contrasts with many contemporary gins that lean toward lighter, more citrus- or floral-forward flavors.
What is an Old Tom gin?
Old Tom is a historical style of gin that sits between a dry gin and a sweeter genever in character. It is typically rounder and slightly sweeter than London Dry gin, making it well suited to classic cocktails like the Martinez and Tom Collins that were popular in the 19th century.
How should I drink Gin Lane 1751 gin?
London Dry expressions work beautifully in a Gin & Tonic or a dry Martini with a citrus garnish. Old Tom styles are ideal for vintage cocktails where their softer sweetness balances the drink. Serve well-chilled over plenty of ice.
Do you ship Gin Lane 1751 nationwide?
Yes. We ship across the country subject to local regulations. Browse the collection, add your preferred expressions to your cart, and we'll deliver them to your door where shipping is permitted.