Chum Churum
Chum Churum is a popular brand of soju, the clear, distilled Korean spirit that is among the best-selling liquors in the world. Produced by Lotte Chilsung, one of South Korea's largest beverage companies, Chum Churum is known for its smooth, slightly sweet profile and its accessible, low-proof character that has made it a staple in Korean dining and drinking culture.
The brand competes in the mainstream soju category alongside other widely recognized labels, and it has helped popularize flavored soju varieties for a broad international audience. Bottled in the familiar green glass and typically served chilled, Chum Churum is a versatile choice for sipping neat, shooting, or mixing into cocktails.
Chum Churum is a popular brand of soju, the clear, distilled Korean spirit that is among the best-selling liquors in the world.
Read more about Chum Churum
Chum Churum is a popular brand of soju, the clear, distilled Korean spirit that is among the best-selling liquors in the world. Produced by Lotte Chilsung, one of South Korea's largest beverage companies, Chum Churum is known for its smooth, slightly sweet profile and its accessible, low-proof character that has made it a staple in Korean dining and drinking culture.
The brand competes in the mainstream soju category alongside other widely recognized labels, and it has helped popularize flavored soju varieties for a broad international audience. Bottled in the familiar green glass and typically served chilled, Chum Churum is a versatile choice for sipping neat, shooting, or mixing into cocktails.
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Background and Brand Style
Soju is Korea's most iconic spirit, traditionally distilled from grains such as rice, barley, or wheat, though many modern mass-market brands are made using diluted neutral spirit derived from sources like tapioca or sweet potato. Chum Churum falls into this contemporary style, engineered for smoothness and approachability rather than the higher-proof, heavier character of older traditional soju.
Chum Churum is produced by Lotte Chilsung Beverage, part of the larger Lotte conglomerate. The brand name is often associated with the idea of a soft, clean drinking experience, and its marketing has emphasized filtration and a mellow finish. Compared with some rivals, Chum Churum is frequently described as having a slightly softer, subtly sweet taste.
The Range and What to Expect
The core Chum Churum lineup centers on the classic clear soju, generally bottled at a relatively low alcohol content compared with Western spirits — many mainstream soju products fall in the roughly 12% to 20% ABV range, with modern versions trending toward the lower end. Always check the label on the specific bottle you purchase, as ABV can vary by expression and release.
Beyond the original, Chum Churum offers a variety of flavored soju options that have driven much of the category's recent growth. These fruit-forward varieties are sweeter and lighter, appealing to drinkers who enjoy the spirit chilled and neat or in simple mixed drinks. Availability of specific flavors can change over time and by market.
When buying, look for the standard green bottles and note the ABV and flavor on the label. Chum Churum is an affordable, everyday spirit, making it easy to stock several bottles or try multiple flavors for gatherings and Korean-style meals.
Serving and Pairing
Soju is traditionally served chilled and neat in small shot glasses, often shared among a group as part of a social ritual. Chum Churum's smooth, gentle profile makes it well suited to this style of drinking, and its lower proof allows it to accompany a meal without overwhelming the palate.
It pairs naturally with Korean cuisine — grilled meats like samgyeopsal and Korean barbecue, spicy stews, and salty or savory anju (drinking snacks) are classic accompaniments. Flavored versions can also be mixed into easy cocktails or served over ice for a lighter, refreshing drink.