818
818 is a tequila brand founded by media personality and entrepreneur Kendall Jenner, launched publicly in 2021 after a reported multi-year development period. The brand is produced in Jalisco, Mexico, using blue Weber agave and is named after the area code of Jenner's native San Fernando Valley in California.
The 818 range spans the core tequila categories, including Blanco, Reposado, and Añejo, along with some additional and limited expressions released over time. The brand has positioned itself around approachable, sippable tequila and has drawn attention both for its celebrity backing and for tasting recognition it received early in its release.
818 is a tequila brand founded by media personality and entrepreneur Kendall Jenner, launched publicly in 2021 after a reported multi-year development period.
Read more about 818
818 is a tequila brand founded by media personality and entrepreneur Kendall Jenner, launched publicly in 2021 after a reported multi-year development period. The brand is produced in Jalisco, Mexico, using blue Weber agave and is named after the area code of Jenner's native San Fernando Valley in California.
The 818 range spans the core tequila categories, including Blanco, Reposado, and Añejo, along with some additional and limited expressions released over time. The brand has positioned itself around approachable, sippable tequila and has drawn attention both for its celebrity backing and for tasting recognition it received early in its release.
Brand Background and Origins
818 Tequila was created by Kendall Jenner and officially debuted to the public in May 2021. The brand states it spent several years in development and blind-tasting refinement before launch, working with distillery partners in Jalisco to arrive at its final expressions.
The name 818 references the telephone area code covering much of the San Fernando Valley region of Los Angeles County, where Jenner grew up. This gives the brand a distinctly Southern California identity despite its tequila being produced entirely in Mexico, as required for the spirit to legally carry the tequila designation.
Like all tequila, 818 must be made in designated regions of Mexico, primarily the state of Jalisco, under the rules of the Tequila Regulatory Council (CRT). The brand emphasizes the use of blue Weber agave, the plant that forms the basis of all authentic tequila.
House Style and Expressions
The 818 lineup centers on the three classic tequila age classifications. Blanco (or Silver) is unaged or minimally rested, showcasing the fresh, vegetal, and citrus-forward character of agave. Reposado is rested in oak, typically for a period of at least two months but under a year, gaining light color and softer, rounded flavors. Añejo is aged longer in oak, generally between one and three years, developing deeper amber tones and richer notes of vanilla, caramel, and spice.
The brand has marketed its tequila as smooth and easy to enjoy neat, which reflects a broader industry trend toward premium sipping tequilas rather than exclusively mixing spirits. Over time, 818 has also introduced additional and limited-run offerings beyond the core three.
When shopping the 818 collection, expect the Blanco to be the most versatile for cocktails like margaritas and palomas, the Reposado to bridge sipping and mixing, and the Añejo to serve best as a slow-sip pour. Bottle availability can vary by expression and release, so specific labels in stock may change over time.
Buying and Serving Notes
Standard bottlings are typically sold at 750ml and 40% ABV (80 proof), consistent with most mainstream tequila. Check the individual product listing for the exact expression, size, and proof before purchasing.
For serving, Blanco tequila shines in bright, citrus-driven cocktails and is best served chilled or over ice. Reposado and Añejo reward slow sipping neat or on the rocks, allowing their oak-influenced character to come through, though they can also elevate a more spirit-forward cocktail like a tequila Old Fashioned.
LiquorStoreNearMe.com ships 818 nationwide where permitted by law. Availability of specific expressions depends on current inventory and your delivery location, so review the product page for the most accurate details.