400 Conejos
400 Conejos is a mezcal brand whose name translates to "400 Rabbits," a reference to the Centzon Totochtin — the many rabbit gods of drunkenness in Aztec mythology, said to embody the countless expressions of intoxication. The brand produces mezcal from agave, the traditional Mexican spirit known for its distinctive smoky character derived from the roasting of the agave hearts, or piñas.
Like other mezcals, 400 Conejos is rooted in the artisanal distilling traditions of Mexico, particularly the state of Oaxaca, which remains the heartland of mezcal production. The brand has become a widely available option for those exploring agave spirits beyond tequila, offering an accessible entry point into the smoky, earthy world of mezcal.
400 Conejos is a mezcal brand whose name translates to "400 Rabbits," a reference to the Centzon Totochtin — the many rabbit gods of drunkenness in Aztec mythology, said to embody the countless expressions of intoxication.
Read more about 400 Conejos
400 Conejos is a mezcal brand whose name translates to "400 Rabbits," a reference to the Centzon Totochtin — the many rabbit gods of drunkenness in Aztec mythology, said to embody the countless expressions of intoxication. The brand produces mezcal from agave, the traditional Mexican spirit known for its distinctive smoky character derived from the roasting of the agave hearts, or piñas.
Like other mezcals, 400 Conejos is rooted in the artisanal distilling traditions of Mexico, particularly the state of Oaxaca, which remains the heartland of mezcal production. The brand has become a widely available option for those exploring agave spirits beyond tequila, offering an accessible entry point into the smoky, earthy world of mezcal.
About Mezcal and the 400 Conejos Style
Mezcal is a distilled spirit made from the agave plant, and unlike tequila — which must be made specifically from blue Weber agave — mezcal can be produced from many agave varieties, most commonly espadín. Its signature smokiness comes from the traditional method of roasting the agave piñas in earthen pit ovens lined with hot stones and wood before the fibers are crushed, fermented, and distilled.
400 Conejos is crafted from agave in the mezcal tradition, delivering the roasted, smoky notes that define the category. The name draws on Aztec folklore, in which the 400 rabbit gods represented the many faces of drunkenness — a fitting nod to the spirit's cultural and mythological heritage in Mexico.
As with most mezcals, the flavor profile tends toward earthy, vegetal, and smoky characteristics, with an underlying sweetness from the cooked agave. The intensity of the smoke and the complexity of the finish can vary depending on the specific expression and how it is enjoyed.
What to Expect from the Range
Mezcal expressions are typically categorized by aging: joven (young or unaged) mezcals are clear and highlight the pure roasted-agave and smoke character, while reposado and añejo styles are rested in wood barrels to add color and softer, oakier notes. The joven style is the most common starting point for mezcal drinkers.
When browsing the 400 Conejos collection, expect an agave-forward spirit suited both to sipping neat and to mixing in cocktails. Mezcal has grown popular as a substitute for tequila in drinks like the margarita, where its smokiness adds depth, as well as in modern craft cocktails that play up its bold flavor.
Because product availability and specific expressions can change, we recommend reviewing the individual bottle listings on this page for details on proof, size, and current stock before purchasing.
Buying and Serving Mezcal
Mezcal is traditionally sipped slowly and neat at room temperature, often accompanied by orange slices and sal de gusano (worm salt) in Mexican custom. Sipping allows the layered smoke, agave sweetness, and mineral notes to unfold gradually on the palate.
For cocktails, mezcal shines in a Mezcal Margarita, a Naked and Famous, or a smoky Paloma, where its character contrasts nicely with citrus and other bright ingredients. A little goes a long way, so many bartenders use it as an accent alongside or in place of tequila.
We ship nationwide, so you can order 400 Conejos and have it delivered to your door where local laws permit. Check the product pages for the latest availability and shipping options to your state.