19 Crimes Wines
19 Crimes is an Australian wine brand known for pairing bold, approachable red blends with a distinctive theme drawn from British penal history. The label takes its name from a list of 19 crimes that, in 18th- and 19th-century Britain, could result in a convict being sentenced to transportation to Australia rather than facing harsher penalties at home. This narrative gives the brand its rebellious identity and its recognizable portrait-driven label artwork.
The wines are produced by Treasury Wine Estates and have become widely popular for their easy-drinking style and accessible price point. 19 Crimes gained particular attention for its augmented-reality labels, which brought the featured figures 'to life' through a companion app, and later for its celebrity collaborations. The range spans several red blends, plus rosé and other styles designed for everyday enjoyment.
19 Crimes is an Australian wine brand known for pairing bold, approachable red blends with a distinctive theme drawn from British penal history.
Read more about 19 Crimes Wines
19 Crimes is an Australian wine brand known for pairing bold, approachable red blends with a distinctive theme drawn from British penal history. The label takes its name from a list of 19 crimes that, in 18th- and 19th-century Britain, could result in a convict being sentenced to transportation to Australia rather than facing harsher penalties at home. This narrative gives the brand its rebellious identity and its recognizable portrait-driven label artwork.
The wines are produced by Treasury Wine Estates and have become widely popular for their easy-drinking style and accessible price point. 19 Crimes gained particular attention for its augmented-reality labels, which brought the featured figures 'to life' through a companion app, and later for its celebrity collaborations. The range spans several red blends, plus rosé and other styles designed for everyday enjoyment.
Brand Background and Story
19 Crimes was launched in 2012 and is owned by Treasury Wine Estates, one of the largest wine companies in the world, based in Australia. The concept is built around real historical convicts who were transported to Australia, with the brand celebrating their resilience and rule-breaking spirit. Rather than treating these figures as criminals alone, the marketing frames them as survivors and pioneers who helped shape early Australia.
One of the brand's most talked-about innovations was its use of augmented reality. By scanning the label with a mobile app, drinkers could watch the character on the bottle speak and share their story, turning the packaging into an interactive experience. This blend of storytelling and technology helped 19 Crimes stand out on crowded retail shelves and build a loyal following among younger wine drinkers.
In recent years, the brand expanded through high-profile partnerships, most notably a collaboration with rapper Snoop Dogg on the 'Snoop Cali Red' blend. These collaborations broadened the brand's reach and reinforced its bold, pop-culture-friendly positioning.
House Style and Range
19 Crimes is best known for full-bodied, fruit-forward red blends built for immediate approachability. Expect ripe dark fruit flavors, soft tannins, and a generally smooth, rounded finish that suits casual drinking rather than long-term cellaring. The wines are typically crafted to deliver plenty of flavor at an affordable everyday price.
The lineup includes several red blends alongside varietal-driven and other styles. The Red Blend and 'The Banished' Dark Red are among the core reds, while the Snoop Cali Red and related Cali series reflect the brand's collaboration wines. The range also includes offerings such as Cabernet Sauvignon, Shiraz, and a rosé, giving buyers a spread of options across different tastes.
Because styles and available bottlings can vary by region and vintage, the specific expressions in stock may change over time. In general, shoppers can count on the brand for bold reds and crowd-pleasing profiles that pair well with grilled meats, barbecue, pizza, and hearty comfort food.
Buying and Serving
19 Crimes wines are positioned as accessible, value-oriented bottles, making them a popular choice for parties, gatherings, and everyday drinking. They are widely distributed, and we ship nationwide, so ordering online is a convenient way to stock up on your preferred blend or try the celebrity collaboration bottlings.
For serving, the red blends are best enjoyed slightly below room temperature, around 60–65°F, which keeps the fruit fresh and the tannins smooth. A brief decant or letting the wine breathe for a few minutes can help open up the aromas. Rosé styles should be served well chilled.
These are approachable wines meant to be enjoyed young rather than aged for years. Store bottles on their side in a cool, dark place, and once opened, reseal and refrigerate reds for a day or two to preserve freshness.