19 Crimes
19 Crimes is an Australian wine brand known for its bold red blends, distinctive storytelling, and label designs inspired by the history of British convicts transported to Australia. The name references the list of 19 crimes that, under British law, could result in a sentence of penal transportation to the Australian colonies in the 18th and 19th centuries. Rather than treating these convicts as villains, the brand frames them as rebels and survivors whose resourcefulness helped shape a new nation.
The brand is produced by Treasury Wine Estates, one of the world's largest wine companies. 19 Crimes gained significant attention for its use of augmented reality labels, where the portraits of historical figures on the bottles come to life and tell their stories through a companion app. This blend of history, marketing innovation, and approachable, fruit-forward wine has made it a popular choice among casual wine drinkers.
19 Crimes is an Australian wine brand known for its bold red blends, distinctive storytelling, and label designs inspired by the history of British convicts transported to Australia.
Read more about 19 Crimes
19 Crimes is an Australian wine brand known for its bold red blends, distinctive storytelling, and label designs inspired by the history of British convicts transported to Australia. The name references the list of 19 crimes that, under British law, could result in a sentence of penal transportation to the Australian colonies in the 18th and 19th centuries. Rather than treating these convicts as villains, the brand frames them as rebels and survivors whose resourcefulness helped shape a new nation.
The brand is produced by Treasury Wine Estates, one of the world's largest wine companies. 19 Crimes gained significant attention for its use of augmented reality labels, where the portraits of historical figures on the bottles come to life and tell their stories through a companion app. This blend of history, marketing innovation, and approachable, fruit-forward wine has made it a popular choice among casual wine drinkers.
Brand Background and Story
19 Crimes takes its inspiration from a real historical policy: under British law, individuals convicted of any of 19 specific offenses could be sentenced to transportation to Australia instead of execution or imprisonment at home. Between the late 1700s and mid-1800s, tens of thousands of convicts made the long voyage, and many went on to build new lives in the colonies. The brand honors these individuals as pioneers rather than criminals.
The wines feature portraits and names tied to this convict heritage, and the label imagery has become a signature part of the brand's identity. The augmented reality experience, accessed through a mobile app, animates these portraits so they can narrate their tales, turning each bottle into an interactive piece of storytelling.
Owned by Treasury Wine Estates, 19 Crimes has expanded well beyond its origins as a red blend, becoming a recognizable lifestyle brand with a strong presence in the United States and international markets.
House Style and Range
19 Crimes is best known for approachable, full-bodied red wines with ripe dark fruit flavors, soft tannins, and a smooth, easy-drinking character. The wines are generally crafted to appeal to a broad audience, favoring bold, fruit-forward profiles over more restrained or traditional styles.
The range includes red blends as well as varietal offerings such as Cabernet Sauvignon, Shiraz, and Pinot Noir. The brand also produces the Snoop Cali Red and related bottlings created in partnership with rapper Snoop Dogg, which brought additional attention and a California sourcing angle to the lineup. Rosé and other styles have also appeared within the broader portfolio.
Because product availability and specific expressions can change over time, it is best to check the current selection on this page to see which 19 Crimes wines are in stock and available to ship.
Buying and Serving Tips
19 Crimes wines are positioned as an accessible, everyday option, making them a popular choice for casual gatherings, gifts, or anyone curious about the brand's interactive labels. They pair well with hearty foods such as grilled meats, burgers, barbecue, and rich pasta dishes.
Red blends and reds like Shiraz or Cabernet are typically best served at cool room temperature, around 60 to 65°F, and can benefit from a short time to open up after opening. Lighter styles such as Pinot Noir or rosé are usually served slightly cooler.
To get the full experience, download the 19 Crimes companion app and scan the label to see the augmented reality feature in action. We ship nationwide, so you can explore the range and have your selection delivered to your door.